The best infographics only look easy.
To be the most effective, modern infographics need to be a perfect blend of good data and good design. Too many words and it looks too busy and people won’t want to read it all. Too few words and people will feel like it wasn’t worth the effort.
A well-designed infographic doesn’t get too distracting with too many visual elements. At the same time, good design will make the whole thing interesting and not a wall of text with a few photos.
If you’re planning an infographic there are some smart strategies to keep in mind.
- Identify your goal. Why are you creating this? Infographics do look great and are good ways to turn complex info into something more visually interesting. But you should be able to come up with a specific reason why you’re going to put your company’s energy into this.
- Is an infographic the best way? There are lots of ways to share info, including text or basic graphs. But an infographic represents the best of both worlds. If it is the best way to present a central idea then continue.
- How do you measure results? If you’re doing it “just for fun,” then you don’t have to worry about anything. But many businesses are looking for specific increases in some metrics. Do you think your infographic will lead to more sales? More site visits? More shares or engagement on social media?
- Who is going to see it? Are you going to tell your existing audience about your cool new infographic? Are you going to tell other people or groups about it? Figuring out this answer can involve thinking about new ways to reach others, such as a new advertising campaign, social media efforts, such as sponsored posts, or information at industry events.
The more of these you create, the easier it will be to answer the previous questions and soon you’ll have a good archive of these.
For more insight into infographics visit Anchor Digital Marketing Group.