All posts by: Anchor Digital Marketing Group

The average social media user doesn’t care about how many people their posts reach or who is looking, but this type of data is serious business for professional accounts. Because some businesses use their social media channels to not only...

Instagram Impressions may be confusing to those who are unfamiliar with how this tool works. However, developing a fundamental understanding of what Impressions are can help create a more effective marketing strategy for your business. Instagram Impressions can work in...

An effective digital marketing strategy includes earned media, in addition to both paid and owned media. Any attention you get, outside of what your brand controls, such as your social media pages and what you pay for, qualifies as earned...

A social media presence is integral to the success of most businesses nowadays, but you may wonder how much time to devote to social media marketing and how often to post. Research shows that frequent posting is important, but specific...

If you’re starting to think about next year’s goals, don’t forget to include your SEO goals for 2021. Here are 12 goals to set for the next year. Keep up with new technology and SEO.   SEO constantly adjusts to...

Make no mistake, nearly anyone who wants a website can construct one these days. The real question is what is the purpose of the site and how will you design the site to achieve your goals? If you want maximum...

Twitter is a fast-paced, dynamic, relevant platform for video content. In fact, statistics show that Twitter users are far more likely to retweet video content rather than images or text. However, to win audiences on Twitter, it is imperative that...

With an estimated 81% of all shoppers researching companies before making a purchase, it’s safe to say that your business’ online reputation matters more than the amount of money you spend on advertising. Online reputation almost matters more than the...

Metrics provide a means of measuring and reporting marketing trends and efficacy within the industry. Are you analyzing your digital marketing metrics? Here’s what you should know: Aim for Accuracy Do not fall into the trap of reporting marketing impression...

Most people get stuck between a rock and a hard place when venturing into email marketing. This dilemma is partly contributed to the lack of the right email marketing skills. This article highlights the best practices to uphold in email...