Metrics provide a means of measuring and reporting marketing trends and efficacy within the industry. Are you analyzing your digital marketing metrics? Here’s what you should know: Aim for Accuracy Do not fall into the trap of reporting marketing impression...
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Most people get stuck between a rock and a hard place when venturing into email marketing. This dilemma is partly contributed to the lack of the right email marketing skills. This article highlights the best practices to uphold in email...
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Everyone is looking for new ways to reach potential customers and taking an ad out in the newspaper is definitely a thing of the past. With the Internet and social media at everyone’s figure tips, it’s easy to wonder what...
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If you want to generate business among a generation z buying audience, the key could be online. Gen Z is often referred to as the ‘smartphone generation’, a demographic that is computer savvy and ready to spend. Create a buzz...
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Running Pay Per Click campaigns can be challenging, whether you’re new to the PPC world or have been at it awhile. True, becoming familiar with the process can speed things up a little, but there are still certain procedures that...
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The key to success for many small businesses is local marketing and gaining consumer support in your own community or niche. So, how do you go about marketing your business or brand to find buyers that would most benefit from...
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Despite all the new attributes and online advancements prevalent in the digital marketing sphere, it turns out that Google’s own a day each “Content is King” is still as relevant today as it was at its inception. Digital advertising has...
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There are a lot of factors that can help you decide the best social media platform for your business. Here are some things to think about: • What is your target demographic? How do they use social media?  • What...
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In modern times, it’s virtually impossible for a business to succeed without digital marketing. If you’re unfamiliar with how digital marketing works, don’t worry: The following information will catch you up on the basics. What Digital Marketing Is Digital marketing,...
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Marketing is something all retailers want to do correctly and efficiently so that it positively impacts their cash flow and profitability. Not everyone, however, is skilled at it, especially in the world of online retail. That when it pays to...
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