Digital marketing is the biggest force of nature to come into the advertising world in at least a generation. Those marketers who have mastered its intricacies reap its benefits. For marketing professionals who are new to digital, however, it can...
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With the prevalence of social media, it is easy to forget that email marketing is an incredibly powerful tool for your business. It is the most direct way to connect with both your existing customers and your leads. However, a...
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Anyone who has owned a business for any length of time in the digital age knows the importance of SEO. In order for consumers to come across your website or social channels in a natural way, search engines need to...
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Analytics can have a big impact on the direction your small business takes. Of course, successfully analyzing data sets begins with knowing which factors are the most important to focus on. Having an in-depth understanding of which metrics to track...
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The digital age has revolutionized the business world in many ways. Still, there are obstacles that can be difficult to overcome. Simply being present on the internet is not enough for your brand to gain the attention you’re after. You...
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When you’re running a small business, there are a lot of things that you need to do to keep up with your competition, and ensure that your business is successful. While this may feel daunting, the reality is that it...
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Websites are often one of the first impressions a customer (or potential customer) has of a company brand. Several factors should be taken into consideration to optimize your website design for a successful user experience. Aesthetically Pleasing A website needs...
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Online advertising is one of the most effective ways to increase your brand’s reach and improve your sales over time. One of the most effective ad strategies you can implement is Google Adwords. For many business owners, knowing when it’s...
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The advent of social media drastically changed the way we market products to consumers.  These platforms give us the opportunity to reach more people than ever before.  Facebook in particular is a giant among social media platforms.  It has 1.56...
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Twitter is one of the biggest social media platforms on the planet.  With a daily user base consisting of more than 145 million people, Twitter should absolutely be part of every business’s social media marketing strategy.  It is a gold...
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