The digital age has revolutionized the business world in many ways. Still, there are obstacles that can be difficult to overcome. Simply being present on the internet is not enough for your brand to gain the attention you’re after. You...
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When you’re running a small business, there are a lot of things that you need to do to keep up with your competition, and ensure that your business is successful. While this may feel daunting, the reality is that it...
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Websites are often one of the first impressions a customer (or potential customer) has of a company brand. Several factors should be taken into consideration to optimize your website design for a successful user experience. Aesthetically Pleasing A website needs...
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Online advertising is one of the most effective ways to increase your brand’s reach and improve your sales over time. One of the most effective ad strategies you can implement is Google Adwords. For many business owners, knowing when it’s...
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The advent of social media drastically changed the way we market products to consumers.  These platforms give us the opportunity to reach more people than ever before.  Facebook in particular is a giant among social media platforms.  It has 1.56...
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Twitter is one of the biggest social media platforms on the planet.  With a daily user base consisting of more than 145 million people, Twitter should absolutely be part of every business’s social media marketing strategy.  It is a gold...
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As a business owner, one of the best ways to keep your brand in the minds of your customers and reach new supporters is through a comprehensive email marketing strategy. Unfortunately, creating a good email campaign isn’t as simple as...
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Technology makes a good business partner, if you know how to make the most of it. Part of the challenge is actually sorting through the large volume of available information to find what works best for your situation. However, there...
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Blogs are a great marketing tool, but many online sellers may be missing out on optimizing their posts’ potential. A great blog is an important part of a strong plan to increase search engine optimization. Here are five ways you...
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Social media marketing is one of the jewels in the crown of modern digital selling. As effective as it usually is, sometimes things go wrong. Here are four ways companies have blundered with marketing campaigns on social platforms along with...
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