As a business owner, you likely know the importance of understanding your target audience and advertising specifically to your ideal customer. Knowing the demographic you are targeting will allow you to use custom audiences for Facebook advertising. In this way...
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If your business is going to invest in Facebook ads, then it will be worth your while to make those ads attractive: Your potential customers are bombarded with information, meaning that if an ad isn’t eye-catching, they’ll likely scroll right...
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Who needs marketing? That seems like a silly question in today’s hyper-competitive marketing-driven world, right? Of course, every business needs marketing—good marketing, driven by smart strategic thinking. The better questions are: “What are the best marketing tactics to employ?” And,...
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Social media is still a new technology, but it is very difficult for businesses to succeed without an online presence. Businesses are using digital advertising methods on social media to stay competitive, but can’t often strategize a return on investment....
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No matter your type of business or where its marketing efforts stand, Google Analytics can be an incredibly powerful tool. This post goes over four ways you can use it to improve your business website’s performance.  Use It to Monitor...
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Local digital marketing agencies offer unique value to small and mid-sized businesses. Whether you’re reaching out to a local audience or working to develop a national following, an experienced and creative local marketing agency can help you get there. For...
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You want to offer value to your target audience, but what’s the best way to do that? Get to know your target audience.  How Will This Help? Getting to know your target audience will: Allow you to produce compelling, high-quality,...
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The best infographics only look easy. To be the most effective, modern infographics need to be a perfect blend of good data and good design. Too many words and it looks too busy and people won’t want to read it...
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