It is a truism that marketing is an integral aspect of business success. Despite the popularity of social media, one of the most dynamic and cost-effective methods of marketing in the digital era is email marketing. Here are some reasons...

Producing content is a full-time job in some companies. It’s not only producing content but also about finding an audience and getting noticed. Don’t forget that you have to keep up with trends and current events. You don’t want to...

To thrive and grow, every business needs to market its products and services. One of the most effective ways of accomplishing this in the modern era is digital marketing, which involves reaching specific audiences on internet platforms through display advertising,...

Local marketing is a great way to expand your profits and ensure customers in your area know you exist. Doing it right offers the opportunity to show off your products and services and elevate your reputation. So how can you...

Don’t tell, but social media really isn’t as tricky as people make it out to be, especially Instagram. Sure, you can go crazy trying to dive deep into analytics, create and follow all sorts of complex formulas, and seek out...

Search Engine Optimization (SEO) has the power to put your content directly in front of your target audience. It’s an integral part of your content marketing strategy and one that’s often overlooked. Fortunately, a few simple tweaks to your content...

Many companies struggle to connect with their target audiences because they remain impersonal and distant. However, if you want to build a relationship of trust with your customers, your business has to have a unique, likable personality that people can...

Digital marketing is an umbrella term that describes all of your online tactics to raise and maintain awareness about your brand. One of the goals of digital marketing is lead generation. Lead generation is attracting the right people to your...

Managing your Google Ads PPC campaigns can be a little tricky at times, even for the experienced advertiser. It requires that have an understanding of things like the differences between ad groups and campaigns, using negative keywords, and using a...

If you’ve ever been uncertain about the differences between advertising and marketing, you’re not alone. Even people who work in either world sometimes don’t always see the fine distinctions between both two worlds. Part of this is that there’s some...