Many companies struggle to connect with their target audiences because they remain impersonal and distant. However, if you want to build a relationship of trust with your customers, your business has to have a unique, likable personality that people can...
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Digital marketing is an umbrella term that describes all of your online tactics to raise and maintain awareness about your brand. One of the goals of digital marketing is lead generation. Lead generation is attracting the right people to your...
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Managing your Google Ads PPC campaigns can be a little tricky at times, even for the experienced advertiser. It requires that have an understanding of things like the differences between ad groups and campaigns, using negative keywords, and using a...
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If you’ve ever been uncertain about the differences between advertising and marketing, you’re not alone. Even people who work in either world sometimes don’t always see the fine distinctions between both two worlds. Part of this is that there’s some...
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Content is still king! The use of blogs, articles, social media, videos, and even podcasts can elevate a brand, and put it in front of the right clients at the right time. Content marketing is one of the most useful...
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As a business owner, you likely know the importance of understanding your target audience and advertising specifically to your ideal customer. Knowing the demographic you are targeting will allow you to use custom audiences for Facebook advertising. In this way...
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If your business is going to invest in Facebook ads, then it will be worth your while to make those ads attractive: Your potential customers are bombarded with information, meaning that if an ad isn’t eye-catching, they’ll likely scroll right...
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Who needs marketing? That seems like a silly question in today’s hyper-competitive marketing-driven world, right? Of course, every business needs marketing—good marketing, driven by smart strategic thinking. The better questions are: “What are the best marketing tactics to employ?” And,...
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Social media is still a new technology, but it is very difficult for businesses to succeed without an online presence. Businesses are using digital advertising methods on social media to stay competitive, but can’t often strategize a return on investment....
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No matter your type of business or where its marketing efforts stand, Google Analytics can be an incredibly powerful tool. This post goes over four ways you can use it to improve your business website’s performance.  Use It to Monitor...
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