Posts filed under: Digital Marketing Blog

Make no mistake, nearly anyone who wants a website can construct one these days. The real question is what is the purpose of the site and how will you design the site to achieve your goals? If you want maximum...
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Twitter is a fast-paced, dynamic, relevant platform for video content. In fact, statistics show that Twitter users are far more likely to retweet video content rather than images or text. However, to win audiences on Twitter, it is imperative that...
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With an estimated 81% of all shoppers researching companies before making a purchase, it’s safe to say that your business’ online reputation matters more than the amount of money you spend on advertising. Online reputation almost matters more than the...
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Metrics provide a means of measuring and reporting marketing trends and efficacy within the industry. Are you analyzing your digital marketing metrics? Here’s what you should know: Aim for Accuracy Do not fall into the trap of reporting marketing impression...
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Most people get stuck between a rock and a hard place when venturing into email marketing. This dilemma is partly contributed to the lack of the right email marketing skills. This article highlights the best practices to uphold in email...
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Everyone is looking for new ways to reach potential customers and taking an ad out in the newspaper is definitely a thing of the past. With the Internet and social media at everyone’s figure tips, it’s easy to wonder what...
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If you want to generate business among a generation z buying audience, the key could be online. Gen Z is often referred to as the ‘smartphone generation’, a demographic that is computer savvy and ready to spend. Create a buzz...
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Running Pay Per Click campaigns can be challenging, whether you’re new to the PPC world or have been at it awhile. True, becoming familiar with the process can speed things up a little, but there are still certain procedures that...
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The key to success for many small businesses is local marketing and gaining consumer support in your own community or niche. So, how do you go about marketing your business or brand to find buyers that would most benefit from...
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Despite all the new attributes and online advancements prevalent in the digital marketing sphere, it turns out that Google’s own a day each “Content is King” is still as relevant today as it was at its inception. Digital advertising has...
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