Posts filed under: Digital Marketing Blog

Twitter is one of the biggest social media platforms on the planet.  With a daily user base consisting of more than 145 million people, Twitter should absolutely be part of every business’s social media marketing strategy.  It is a gold...
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As a business owner, one of the best ways to keep your brand in the minds of your customers and reach new supporters is through a comprehensive email marketing strategy. Unfortunately, creating a good email campaign isn’t as simple as...
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Technology makes a good business partner, if you know how to make the most of it. Part of the challenge is actually sorting through the large volume of available information to find what works best for your situation. However, there...
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Blogs are a great marketing tool, but many online sellers may be missing out on optimizing their posts’ potential. A great blog is an important part of a strong plan to increase search engine optimization. Here are five ways you...
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Social media marketing is one of the jewels in the crown of modern digital selling. As effective as it usually is, sometimes things go wrong. Here are four ways companies have blundered with marketing campaigns on social platforms along with...
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Pay-per-click advertising involves crafting online ads that incur a fee each time a user clicks the associated link to your website or landing page. Understanding the basic PPC tactics in your social media campaigns can increase traffic and conversions for...
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Nowadays digital marketing is essential for businesses, and the place to start is Facebook. If you conduct your Facebook campaign properly, it is bound to lead to abundant conversions. Here are some steps to take to help make this possible....
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We hear a lot about influencers, but not always in a good or flattering way. After all, it’s easy just to see the big revenue and the high numbers of followers and think it looks too easy, even if we...
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A social media presence is integral to the success of most businesses nowadays, but you may wonder how much time to devote to social media marketing and how often to post. Research shows that frequent posting is important, but specific...
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It is a truism that marketing is an integral aspect of business success. Despite the popularity of social media, one of the most dynamic and cost-effective methods of marketing in the digital era is email marketing. Here are some reasons...
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