Content is still king!

The use of blogs, articles, social media, videos, and even podcasts can elevate a brand, and put it in front of the right clients at the right time.

Content marketing is one of the most useful tools in any marketing arsenal – especially when it’s done right.

What does “right” look like? Keep reading to find out…

Know Your Target Audience

Even the best developed content won’t be effective if it isn’t properly targeted. The first step in connecting with your audience is figuring out who they are in the first place.

What problem are you solving with your goods or services, and who needs you to solve it. Create a detailed profile of your ideal customer, complete with a name, image, and list of personal information.

Every piece of content you create should be highly personalized and designed to reach this avatar. Keep in mind, it’s important to update this avatar as you learn more and gather data from your content marketing efforts.

Personalize Your Writing Style 

Cold copy, or content without a personality, won’t drive conversions. You need to choose topics that bring value to your target audience and create calls to action (CTAs) that will prompt them to opt-in to a mailing list or make a purchase.

Use language or media that they may be familiar with. Study your target audience and use your content marketing efforts to reach them in their digital locations, and to present them with a solution that acts as a balm for their pain points.

Lead with the solution and use it to create a value proposition that your audience simply can’t pass up!

Content Marketing Is About Value

When you create content for your target audience, it’s important that they receive some sort of value from it. Whether that’s in the form of a handout, or an article with great information will depend largely on what your audience needs.

This value (along with great SEO) will also determine whether your ideal clients will even consume your content in the first place. So, make sure to design your content marketing strategy around the pain points and needs of your target audience.