You want to offer value to your target audience, but what’s the best way to do that?
Get to know your target audience.
How Will This Help?
Getting to know your target audience will:
- Allow you to produce compelling, high-quality, and highly relevant content.
- Establish you as an authority in that field.
- Foster a relationship between you and your target audience.
- Increase conversions.
The more detail you have about your target audience, the better you can address their needs.
Define Your Target Audience
So, how can you get to know your target audience that well?
1. Create a Customer Avatar
Get a clear picture of your target audience in your mind by identifying things like:
- Pain point(s)
- Family life
- Where they hang out
- What they do in their spare time
- Income level
Give your customer avatar a name and speak directly to them when you write. Create all your content for that one person – this is your target audience.
2. Look on Facebook
Every Facebook page offers free analytics to see who is visiting your page. Look at the demographics of your most active users and the topics they have in common.
Click on the Insights tab, and then click on People for details on your target audience.
3. Conduct Surveys
Ask. Find out exactly what your target audience wants, in their own words. Don’t assume you know.
Design a short and simple survey to make it easy for your audience to complete. Do this regularly to remain current with the needs of your target audience.
4. Monitor Your Published Content
Google Analytics will help you identify the content your audience liked or didn’t like so that you can adjust your writing more towards them.
These are just a few of many tools that will help you get to know your target audience. Once you have that nailed down, you will be able to provide specific solutions to their struggles with high-quality, relevant content.
It’s a win-win.