Metrics provide a means of measuring and reporting marketing trends and efficacy within the industry. Are you analyzing your digital marketing metrics? Here’s what you should know:
Aim for Accuracy
Do not fall into the trap of reporting marketing impression numbers that are inflated or inaccurate. After all, your metrics are going to drive the future of your marketing efforts. Do you really want them to be off? Also, be wary of relying too heavily on sources like video views or subscribers, likes, or even web traffic data; impressions can fluctuate as can this type of data. What does this mean for you? It could mean wasted time and resources on audiences outside of your target.
Focus on Placement
Be smart about your focus; for instance, put emphasis and focus on the quality of marketing coverage, which includes where and how you are represented. Keep track on where you are placed and positioned in marketing strategies to ensure you are still getting quality marketing that is geared toward a prospective buying audience. This is easier to manage and observe, as you can see where and how your ads are placed while metrics like number of impressions or views, which tends to be more ambiguous, at times.
Sales and Conversions Matter
Impressions, views, and likes are good for future reference, but really matter far less than the actual sale or conversion of a browser to a patron. All of your marketing efforts are for naught if nobody actually buys what you are selling! Distinguish impressions from revenues in your marketing metrics.
Sure, you want the metrics to show results but use honesty in reporting your numbers. Without accuracy and honesty, you will not know the best marketing approaches, targets, and strategies for your niche.
Want to learn more about marketing metrics? Talk to the industry professionals at Anchor Digital Marketing Group today!