Many companies struggle to connect with their target audiences because they remain impersonal and distant. However, if you want to build a relationship of trust with your customers, your business has to have a unique, likable personality that people can relate to. Here are some steps you can take to help your company develop its own brand voice.
One of the most important aspects of creating a brand voice that connects with customers is representing your company with real faces. Consumers want to do business with people that they can see and trust. Add a team page to your website so that customers can view the employees with whom they interact. Add some humorous touches to your images, videos, and stories so that visitors assess your personnel as being intelligent, fun-loving, and relaxed.
Create Human Relationships
Developing a brand voice is all about building personal relationships. Instead of relying solely on mass distribution of traditional and digital advertising, get to know the individuals in your target audience by connecting with them and engaging in one-on-one interactions. This is how your company creates a loyal following.
Use Plain Language
Instead of settling for the boring generic writing found in most corporate communications, use clear and simple language that your customers can relate to and easily understand. When finding the proper tone, rhythm, and words for your brand voice, don’t think of your audience as customers, but rather as valued personal friends who are interested in the products and services you offer.
In this modern era, people value companies that take stands on important social issues. Potential customers will respect your brand voice more if your business speaks out on topics such as the environment, diversity, and gender.
It is important to plan carefully when you are preparing a strategy to develop your brand voice. You’ll want to set clear short and long-term goals. Be sure to have a skilled, open-minded and inspired social media manager or team in place to handle your company’s relationships with your target audience.