Pay-per-click advertising involves crafting online ads that incur a fee each time a user clicks the associated link to your website or landing page.

Understanding the basic PPC tactics in your social media campaigns can increase traffic and conversions for your business.


Facebook is an excellent platform to market your B2C company. Start with the following steps to create an effective campaign:

  • Create a dedicated business page.
  • Set your audience targeting choices. Particulars can include location, demographics, economic status, age, gender, interests and more.
  • Determine your objectives to choose what type of ad to run. Your goals may include improving brand awareness, increasing traffic, attracting leads, growing conversions or inspiring customers to take a specific action.
  • Set your budget to a daily or lifetime amount for the ad set or the campaign.
  • Create your promotion schedule.


Instagram uses the same Facebook Ads Manager program to set up PPC campaigns. You can access this from your Facebook business page and choose placements on Instagram.


YouTube is the world’s second-largest search engine, making it a useful platform for marketing. Set up your campaign with the following actions:

  • Select the goal of your advertisement. The objective determines your campaign subtype for your video.
  • Plan your budget for maximum ROI and assess your bidding strategy.
  • Understand and choose the audience most likely to need or want your products and services.
  • Create useful and relevant content. Be sure to include a clear call-to-action.


This app has grown immensely. Start advertising on this platform by following these steps:

  • Create an account on TikTok Ads Manager.
  • Choose a campaign objective.
  • Select targeting options
  • Determine your desired placements.
  • Follow the platform’s recommended ad guidelines to optimize the success of your efforts.


Advertisements on this site are highly customizable and extremely targeted. The basics of setting up a promotion are:

  • Create a dedicated business Twitter account.
  • Choose which category best suits your marketing intent, promoted tweets, trends or accounts.
  • Select your objectives.
  • Choose which tweet you plan to promote.
  • Decide where your ad will display.
  • Specify your audience choices.
  • Create a bidding strategy.


This platform is an excellent place to advertise B2B campaigns. The steps to create your ad are simple:

  • Draft your content from your account using LinkedIn’s five essential elements.
  • Set your daily budgets and bid amounts.
  • A LinkedIn customer support representative reviews your ad before it goes live.

Almost everyone has social media. Getting your organization in front of potential customers with PPC marketing can help achieve your company’s goals.