Twitter is one of the biggest social media platforms on the planet.  With a daily user base consisting of more than 145 million people, Twitter should absolutely be part of every business’s social media marketing strategy.  It is a gold mine of customer opinions and constantly provides opportunities to create your brand, build your fan base, and drive sales through the roof.  However, Twitter is not necessarily an easy platform to master.  It is a face paced platform that has different topics trending every day.  500 million tweets are sent every day so you can imagine that things come and go very quickly.  Luckily, there are a few strategies that are guaranteed to help you take advantage of this social media giant.

Track Your Engagement

One of the most important things you need to do if you want to succeed with twitter marketing is tracking your engagement.  Document each of your business’s twitter accounts and track all the data associated with them.  Things to keep track of include:

  • How often you post
  • How many likes, retweets, and replies your posts get on average
  • Your follower count

These are basic things to track but you can go even deeper when you begin looking at things like:

  • What times of day do my posts get the most interaction
  • What kinds of people are interacting with my posts
  • Do I receive more engagement from people who follow me or people who don’t follow me

Learn From Your Competitors

While it is important to be aware of your engagement, it is also important to be aware of what your competitors are doing.  Make sure to check out the twitter accounts of rival businesses to learn from their mistakes and successes.  You can also distinguish yourself better if you know what your competitors are doing to garner engagement.

Always Have Someone Managing Your Twitter Page

It is vital that you always have someone keeping your account active.  Engaging with your audience regularly can make a big impact on how people perceive your brand.  Make sure someone is responsible for replying to direct messages and mentions in a timely manner to help keep your business at the forefront of people’s minds.

Create an Authentic and Appealing Voice

Twitter is a very social and chatty platform.  It is important that people are able to connect with your brand in a genuine and down to earth way.  Make sure you keep your voice and message consistent throughout your tweets, even if you have multiple team members who are responsible for your account.

Twitter can be a powerful tool for marketing a product.  With a little planning and analysis, you can be well on your way to reaching a larger audience than ever before.