The advent of social media drastically changed the way we market products to consumers.  These platforms give us the opportunity to reach more people than ever before.  Facebook in particular is a giant among social media platforms.  It has 1.56 billion users that access the app on a daily basis.  To put that immense number in perspective, that is nearly five times the population of the US and about 20% of the world’s population.  In addition, the average user spends roughly an hour a day or 7% of their waking hours on Facebook.  Having access to that kind of an audience is an invaluable marketing tool but you have to know how to use it.  Here are a number of ways you can best take advantage of Facebook.

Engage With Your Audience

Social media channels are built to be tools for conversing, sharing content, and discussing content.  It is vital that you remember the inherent social aspect of Facebook and create a conversation with your audience.  Respond to messages, interact with comments, and try to connect with people through authenticity.

Know the Best Time to Post on Facebook

Different days and times have different amounts of engagement.  In order to garner the largest possible audience, it is important to know the best time to make a post.  The most engaged time on Facebook is on Wednesday between 11am and 1pm.  If you post on any other weekday, it is best to post between 9am and 3pm.  Sunday is the day of the week with the least engagement so you are better off not posting then.  You should also avoid posting in the early morning or very late at night.

Track and Analyze Your Results

One of the most important things you can do in terms of succeeding on Facebook is to track your results and analyze them to see how you can improve your Facebook marketing strategy.  Measure things like like counts, comments, and followers.  It’s also important to be aware of your demographic.  If you know who your audience is, you can customize your posts to better appeal to them and drive up your sales.

Target Your Advertising

One of the things that makes Facebook such a powerful marketing tool is its ability to target users in very specific ways.  Facebook gathers an immense amount of demographic information about its users and you can use this to target very specific audiences.

Facebook provides businesses with access to an immense audience.  With a little planning and analysis, you can take advantage of the platform and drive your sales higher than ever before.