As a business owner, you likely know the importance of understanding your target audience and advertising specifically to your ideal customer. Knowing the demographic you are targeting will allow you to use custom audiences for Facebook advertising. In this way you can target your ads based on location, age, gender, and more.

Why Use Custom Audiences When Advertising?

Advertising can be expensive and you’ll want to make sure you are getting the best return on your investment (ROI). To do this you’ll want your ads to be shown to the most likely candidates to become customers. Custom audiences narrow down who will see your ads, and create more conversions than showing them to generic audiences.

How Do I Know My Target Audience?

It takes research to know your target audience so that you can create a custom audience on Facebook. You’ll want to know in-depth what you’re selling, why, and who needs it. Questions you can ask yourself are:

  • Is it a product or a service? 
  • What needs or wants does it meet? 
  • What is the age of my audience? 
  • What is their income level?
  • Where does my audience live? 
  • What do they care about? 
  • What is the typical job or career of my audience?  

You can find out answers to these questions by conducting surveys and trying sample ads to see who interacts with them. As well you can monitor the demographics of the people who interact with your social media pages, website, podcasts, or any other online presence.

What Creates Your Custom Audiences?

Facebook allows you to create custom audiences on the basis of the following:

  • A prepared customer list of your own 
  • Website traffic through Facebook Pixel 
  • Instagram or Facebook engagement 
  • Audiences with similar demographics as your existing customers (Lookalike audiences) 
  • Demographics
  • Age 
  • Marital status 
  • Gender 
  • Location 
  • Household income 
  • Personal interests 
  • Jobs  

You can also merge one custom audience with another you’ve created or with lookalike audiences. You can create up to 500 custom audiences on Facebook.

Anchor Digital Marketing Group Can Help

Understanding custom audiences for Facebook advertising can help you get a better ROI and learn more about your target audience. If you’d like to find out more and learn about our digital marketing services, contact us today!